Microsoft pimps IE with Anime Mascot

GasBandit

Staff member
http://techreport.com/news/25618/microsoft-pimps-internet-explorer-with-anime-mascot

Copy of article:

If you've spent enough time on the Internet, you've probably come across OS-tans—unofficial manga mascots for operating systems and other software. They're sometimes cute, sometimes creepy, and always very Japanese.

Well, believe it or not, Microsoft has used that concept for its latest Internet Explorer marketing campaign. The result is a bewildering two-minute cartoon that you can find here on YouTube. Embedding is disabled for this particular clip, so here's a screenshot:

The video includes a cheesy transformation scene, a part where the IE mascot uses the SmartScreen Filter icon as a shield to fend off laser blasts, and another scene where she uses what look like Modern UI tabs to kill a bunch of bad guys. Yeah.
The mascot even has a name—Inori Aizawa—and her own Facebook page, where she writes:

Hey everyone! My name is Inori and you can think of me as a personification of Internet Explorer.
When I was younger, I used to be a clumsy, slow and awkward girl.
However, just like the story of ugly duckling, people told me that I have really matured and changed over the years. I feel confident in my abilities now, and I'm eager to show you what I can do.
Why don't you get to know me a little better?
www.internetexplorertan.com/download
Wow.

Apparently, Microsoft Singapore put the video together for this year's Anime Festival Asia. I assume they did the Facebook page, as well. That makes it somewhat understandable... but I'm still shaking my head and laughing over here.
 
This is a thing?
I've seen the anthropomophosing of browsers, but I've always seen it done like SATW.

I suppose now there will be Microsoft pillowcases?

--Patrick
 

GasBandit

Staff member
This is a thing?
I've seen the anthropomophosing of browsers, but I've always seen it done like SATW.

--Patrick
Oh yeah. OS-tan stuff has been a thing for quite a while.

Here's an OS-Tan one-panel comic used to lampoon the difference in memory useage between windows 95 and windows XP.

 
This definitely falls under the most wtf-thing I've seen in... well, quite a while.

I guess it's... ok? I dunno. It's just too "wait, what?" for me to really evaluate.
 
I like the way they show the other girl is Firefox with the hair. I don't know what Chrome would be though (and still be an anime-girl I mean). Maybe they'd be wearing Google Glass?
 
I like the way they show the other girl is Firefox with the hair. I don't know what Chrome would be though (and still be an anime-girl I mean). Maybe they'd be wearing Google Glass?

They could do something along these lines




 

GasBandit

Staff member
He (the author of NerfNow) does anthro type stuff of just about everything, from Steam and Origin to zerglings. He's got a lot of practice at it and has gotten pretty good.

And to think the comic started out as just a TF2 gag-a-day with no text because his english was indecipherable.

Bonus geek points - the author's self-avatar is Purple Tentacle from Maniac Mansion/DOTT.
 
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