Why DO kids love the taste of cinnamon toast crunch? I just can't seem to figure it out. So far, I'm running on the theory that General Mills is secretly giving their cereals addictive additives, but I've yet to gather enough evidence to prove it.
I have tried to look at several pieces of the cereal using SCIENCE! Unfortunately I couldn't see it. My kids then had to come and show me it was because of the swirls of cinnamon.
