A year. This was the big dumb movie coming out this year that actually looked watchable. Man, as if there weren't enough reasons to fucking hate 3D.
Apparently, foreign markets eat up 3D.
#2
Shegokigo
Aww, I really was looking forward to this dumb awesome Ray Parks flick.
I still won't watch it in 3-D.
#3
Covar
Yes, but look how well Titanic 3D did. OBVIOUSLY the 3d is the reason why.
#4
SpecialKO
I hate you, 3D. I really fuckin' hate you.
#5
Shegokigo
3D inflates the ticket price, making it seem like a bigger success than it was.
Non-3D - 100 people see the film. They make 1000.
3D - 50 people see the film, they make 2000.
3D was super popular!
#6
Charlie Don't Surf
It doesn't inflate it THAT drastically*. But your point still stands. I like 3D, and I've always been against the retroactive 3D bullshit.
This is such a dumb move though. They essentially wasted that Superbowl ad. And The Rock did his whole Wrestlemania return in March/April promoting this movie. Is he going to do that again? Even if the answer is yes, it won't be as special/unique/less people will care.
It also gives rival studio Universal's Ted a huge boon, moving to the now open weekend to get a jump before TDKR.
#7
Jay
After my last 3D movie, unless it's shot with true 3D tech, I'm not watching it in 3D.
I thought watching sausage being made was disgusting...
#12
filmfanatic
If I had to guess, I would suppose that Hasbro has panicked after the failure of Battleship.
#13
sixpackshaker
Really, who "green lit" Battleship anyway?
#14
Azurephoenix
Battleship hardly qualifies as a failure... with a budget of 209 million and a total box office take of 280 million so far including international markets (international markets saved its butt). So they only made what... 70 million in profit? Considering the movie is pure and utter trash I think that's pretty damn good.
#15
sixpackshaker
If you are not doubling your money, you are losing money.
Write a shit movie, add a buttload of assplosions and make money!!!!!!!!
#20
CynicismKills
Wow, hopefully this does something good for the movie as I was interested in seeing it, but I feel like the pushback would cost a lot due to all the blown cash on advertising and merchandise.