I was thinking this morning that olympic coverage in the US was terrible. I blame exclusivity. Therefore the way to improve coverage is to break exclusivity.
NBC has purchased the US rights to all olympics through 2020 for a cool 4.3 billion dollars - that's after the 2 billion they paid for the 2012 and 2010 olympics.
Is there enough discontent, and enough interest in having a fully free feed to all the events in the US, live and on demand, for a new company (ideally a non-profit) to buy rights to later olympics, and redistribute them on an à la carte basis to other US media companies, as well as provide streaming online to all Americans?
Is it reasonable to think that a kickstarter could be run during this years olympics to get such an effort off the ground, selling t-shirts, etc, with the money going towards the process of freeing the olympics for our children?
It's a crazy idea I had this morning, and I need a reality check. 2 billion per two olympic games is a lot, but it seems like it might work out financially if handled correctly.
What are your thoughts?
NBC has purchased the US rights to all olympics through 2020 for a cool 4.3 billion dollars - that's after the 2 billion they paid for the 2012 and 2010 olympics.
Is there enough discontent, and enough interest in having a fully free feed to all the events in the US, live and on demand, for a new company (ideally a non-profit) to buy rights to later olympics, and redistribute them on an à la carte basis to other US media companies, as well as provide streaming online to all Americans?
Is it reasonable to think that a kickstarter could be run during this years olympics to get such an effort off the ground, selling t-shirts, etc, with the money going towards the process of freeing the olympics for our children?
It's a crazy idea I had this morning, and I need a reality check. 2 billion per two olympic games is a lot, but it seems like it might work out financially if handled correctly.
What are your thoughts?